Wednesday 9 January 2008

The Chase

The Chase was established in 1986 in Manchester and they also have an Office in London and a Satellite Office in Preston. They are a Graphic Design and Branding consultancy. They have recently become members of the Hasgrove group. The Chase was co-founded by Ben Casey a Graphic Design Lecturer who has won numerous awards including the Grand Award for Creativity at The New York Festival of Advertising & Print, and Lionel Hatch.



These companies are the clients that The Chase has worked with over the past twelve months:



The Co-operative Bank,
The Co-operative Group,
Marks & Spencers,
Ingenious Media,
PZ Cussons,
Schwan's,
Diageo,
CIS Insurance,
The Football League,
Tameside MBC,
Yorkshire Water,
Canadian Financial Services,
HH Associates,
Hillarys Blinds,
The Women's Library,
European Training Foundation,
Opera North,
Oxford Swindon & Gloucester Co-operative,
BBC,
The Museum of Science and Industry in Manchester,
Yellow Pages,
ID Distribution,
Neopost,
Daryl Showers,
Burmatex,
Senator,
DWF Solicitors,
Alloy,
British Council,
Manchester Dogs' Home,
Fujitsu,
BAA,
John West,
Fox's Biscuits,
Manx Telecom,
Cabe Space,
Selfridges,
Silentnight,
Tetrad,
The Royal Forestry Society,
World Duty Free Europe,
MEN,
Saint Brendan's Irish Cream,
Royal Doulton UK,
Foursquare (Mars UK),
Land Design,
Land Securities.





"There was once an old Indian Craftsman who carved elephants from blocks of timber.When asked how he did it, he would simply reply, "i just cut away the wood that doesn't look like an elephant."




This story is used to describe how The Chase go about their work.

First, to be absolutely clear as to what sort of animal the brand or organisation is and, equally important, what it isn't.
Second, to work to a precise brief based on the unique circumstances that create the communication problem.
Third, to add the creative spark that brings the solution to life in order to meet the client's commercial objectives. Finally, to express the concepts in a way in which every mark has a reason for being.




The Chase are very open when it comes to using different types of design o create their clients work.



They produce



  • Logos and Symbols,

  • Branding,


  • Literature,


  • Promotional items,


  • Posters and Calenders,


  • Exhibition and Outdoors,


  • Stationary,


  • Books,


  • Packaging,


  • Screen.


Here are a few examples:



Logos






























Posters and Calenders









Fine Art
A poster for the Fine Art degree show at Manchester Metropolitan University.





Grow Up!
This poster campaign was for an exhibition at The Women's Library, London about advice given to teenage girls - its styling was a reference to teenage doodles.


















These posters are a good example of using text in a poster. They are like modern day propaganda poster for women. Each poster has one word that is emphasised more than any of the others. This is shown by
the words being black where as the rest of the text is in grey. The posters work well even though illustration is kept to a minimum. They look simple and are easy to read. They look as if they've been produced free handed. The curves on the text represents the curves of the women.





Packaging





Original Source
A contemporary look was given to an established range of toiletries for PZ Cussons.













The Original Source Packaging is also based on text and not image. The text is colour co-ordinated to relate to the ingredients in the products. Green is the colour of mint and tea tree. Orange in relation to the Tangerine used. Brown to relate with the almond and coconut. The text does not fade into the colours of the bottle it's easy to read.

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